Hi readers, and welcome to the latest
exit of Rolling Beats magazine. Today I’m going to explain what the music
industry is based of.
what is the music industry? And what is it based of?
The music industry consists of the companies and
individuals that earn money by creating new songs and pieces and selling live
concerts and shows, audio and video recordings, compositions and sheet music,
and the organizations and associations that aid and represent creators. Among
the many individuals and organizations that operate in the industry are: the
songwriters and composers who create new songs and musical pieces; the singers,
musicians, conductors and bandleaders who perform the music. The modern Western
music industry emerged between the 1930s and 1950s, when records replaced sheet
music as the most important product in the music business.
In the music industry, we can find 4 important areas
Music publishing companies;
performance, in the performing arts, generally comprises an event in which a
performer or group of performers present one or more works of art to an
But how difficult is organizing a live event?
We asked to Dera Shelton, (SONY music publishing), how she
can organize a live event, if it’s a big or a small one.
“We need to start with the artist’s website and social media
accounts, saying people where and when they can buy tickets and know more
details about the events. Social media are maybe the most direct way to
communicate today: to talk with fans e friends is simple, and communicate more
details is very easy”.
To create a live performance there are several things to
organise and prepare for otherwise the event cannot go ahead. The ?rst is
booking a suitable venue for the artist/s to perform in. It’s no good trying to
book the O2 arena for a local band with a fan base of around 500 people. You
will also need to book the venue either weeks or months in advance so that
staff, equipment can he hired and there is plenty of time to advertise the
event. You would also need to enquire about what staff they have available as
you may need to source your own. Once you have booked the venue then you need
to decide on ticket prices. Depending on the venue this will help determine the
ticket price as if it’s a well-known band such as The Rolling Stones, they will
more than likely be booked to perform at the O2 and therefore you would be able
to charge a higher price for tickets than for example a local band in a pub.
You will also need to think about merchandise and what you will sell and at
what price. For a well-known band, The Rolling Stones, you would have merchandise
such as t-shirts, posters, limited number of signed posters to bring in some
more money, wrist bands, CD’s, Autobiographies where as for a local band, you
would probably stick to posters, wristbands, CD’s and maybe t-shirts. Pricing
these items will also depend on their popularity as The Rolling Stones would be
selling items between£10 for wristbands and £200 for a signed poster but a
local band would change £3 for wristbands and £15 for t-shirts. You need to
think about hiring staff for the event. This also includes technical crew who
help set up the venue, make sure all runs smoothly during the performance and
will pack away all the equipment afterwards. Most large venues such as the O2
will have their own staff available such as front of house and security which
would be included in the cost of hiring the venue where as if your venue is a
local hall or pub, you will have to sort out your own front of house staff and
security. Once you know that there will be enough appropriate staff, you can
Today (December 2017), we can see some very big live event,
in the past even now.
But, firstly, we need to make a comparison between free
events and private events (you need the tickets to get in).
One of the biggest free concert was Rob Stewart’s Capocabana
(Brazil) concert, with over 3.5 million people. While the biggest private
concert was made by Vasco Rossi, Italian rock star, on the 1st July 2017 in Modena (Italy) with about 200 thousand
On the top,
Vasco Rossi’s concert.
On the right, Rob Stewart’s
What about artist
We only think about the singer or the group when we are in a
concert, but we should think about what there is behind the stage. Behind the
stage there are many people that work to make the performance as well as
possible. The biggest work is the artist management’s. His work is sailing
tickets as much as he can, working with different companies to make a very good
job, and respecting the laws to make everything safety.
Firstly, we should make different between big and small label
Small label manager:
The role can be varied. A manager responsible for a unsigned
band or musician, or, if they are signed to a small label, often wears multiple
hats ->promoter, agent, accountant, or any other kind of professional the
artist needs to perform and have a viable career.
Big label manager.
A manager working for an artist signed to a large label
functions in more of a managerial capacity and supervisors the other people
employed by the musician(s). These managers have oversight and ensure that
essentials such as advertising and “PR”
campaigns are running smoothly, that tours are being books and those artists
Marc Oswald is an artist manager, who is in the top 10 of all
live concerts produced in the world history with events with over 340.000
people: concerts and tour promotion, television, video and film production,
entertainment marketing and artist management.
“Oversee is very important in this job, see each relation.
Speak with the stage people, crowd people and so on, so speaking with many
people to create the best work ever”.
But “create the best work ever”, doesn’t mean that he has to make
just fun for the crowd, but also safety, as I was saying, it’s one of the most
important think when we want to create an event, even in this period (terrorist
Ariana Grande, after a terrorist attack during her concert in
Manchester (May 2017), says: “broken. From the bottom of my heart, i am so
so sorry. i don’t have words” on her twitter profile.
Ariana Grande, however, came again in Manchester to celebrate
the life because: “We must not be scared!”
On the top,
terrorist attack during
On the right,
her concert “to not be
Record companies and publishing
about live events and what managers do to make them perfect. But music industry
is not only live events or concerts. It is also recording and publishing music,
even thank to the respective companies.
labels are the companies that market recorded music and music videos. Record
labels engage in a wide range of functions in the music industry including new
artist recruitment and development, music publishing and copyright enforcement.
and publishing have changed during the years: during the last century, the most
important way to publish a new record was the radio and later the TV.
2005, year when YouTube was founded, this way has totally changed. Also the way
to record is changed and the whole laws behind recording are straighter. Justin
Bieber, very popular pop star, for example, has become famous thank to YouTube,
publishing homemade videos. We even invented a new job: the YouTuber.
publishing a new record is not easy as we think. When a new single comes out,
we should register it in an agency for copyrights. This agency is the BPI. It
represents the UK’s recorded music industry. Basically if we want to listen a
song in a party, we should pay the copyrights of the song. And this is the
reason why publishing a new record might make the company and the singer or
group very rich. Also posting a video in YouTube can reach you money. As we know, unfortunately, piracy is a very
bad way to reach money on music. The RIAA, recording industry association of
America, is doing with the FBI a working to find out pirates of music.
know perfectly how much you can reach from YouTube, but we thinks that the
salary might be from 1 to 7 euros every 1000 views.
you are looking for a manager to begin your music career, visit our website and
for reading our book journalism of this week. I’m already looking forward to
write the next week’s one!
This week we
talked about music industry, next week we are going to talk about Ed Sheeran
and his albums!
On the top, a picture of Ed Sheeran.
Thank you for reading,